There's an area in SEO called "Niche Site Optimization" that refers to almost always small, specialized websites that appeal to only a narrow, targeted market rather than commonly used, wide spread topics. A Web Professional should have its own website Just like many professionals, I believe in dogfooding one's creations. A couple of years ago, I decided to test a lot of my self-learned SEO techniques in my own website and net properties. I chose a small, localized list of long-tail keywords that would make my site visible to very